How effective is branded merchandise?

19th February 2016
How effective is branded merchandise?

According to APPA the industry has a turnover of over $A1.34 billion. Branded merchandise provides affordable, accountable, measurable advertising.

Now more than ever, marketers have an opportunity to reward and build brand loyalty as it is important to acknowledge and thank clients, employees and suppliers.

  •  76% of people recall the name advertised on the product

  • 55% keep the the item for more than one year

  • 52% of people do business with a company after receiving a promotional product

  • 50% of recipients use them daily