About Us | Services | Team
We’re 4Branding, a promotional merchandise agency bringing together an experienced team of industry professionals throughout Australia to deliver smarter merchandise solutions for your brand. The connection between consumers and brands is a fickle relationship. We’re here to bridge the gap with...
Thoughtful Merchandise: by starting with you, your brand, your objectives, and your business, we can take a strategic approach to your merchandise. We're here to create merchandise that builds your brand.
Product as Media: promotional merchandise is a powerful medium. The best way to harness this power is to partner with a creative promotional product agency. Take the time to plan. Create a short and long term strategy for your merchandise. Think about promotional products as a platform for your brand, an advertising and communication medium. Promotional products are not a commodity. If you or your supplier are thinking this way, then please think again...
The Biggest Promotional Product Mistakes you can make?
PRICE SHOPPING: If you want the cheapest advertising space, go and purchase a 3am slot on television to sell a product. It won’t cost you much, but it won’t give you much in return either. Promotional products are no different. A $0.10 pen will be given away and thrown away possibly within the same minute. If you’re lucky, hopefully the consumer won’t notice your brand plonked on it either, because it will probably do your brand and business more harm than good.
UNTHOUGHTFUL PRODUCTS: Making a decision to place your brand onto a product without a plan is like going on holiday without a destination in mind. Be thoughtful with your merchandise. Product selection (your medium), Branding (design), Strategy, Packaging and Distribution are all factors which need to be considered.
CHOOSING THE CHEAPEST SUPPLIER: You get what you pay for. There is a reason why one product costs more than another (Because it’s a better product, and therefore a better medium for your brand). There is also a reason one supplier is cheaper than another, and this is generally because they have nothing else to offer than a better price. With 4Branding, you are acquiring a merchandise partner, not a product peddler. You get specialist advice. You get experience. You get solutions. You also get a long term strategic promotional product partner who cares about the long term growth of your brand and your business.
Idea Generation
Anything is possible. At 4Branding it's not about the product. It's about the idea. It's about creating a concept that delivers the best possible result for your brand. We spend alot of time researching and brainstorming product concepts, using information from past campaigns and branding experiences, whilst continually researching product trends to ensure your product impacts your target audience.
Manufacturing
We manufacture products around the globe, utilising world class leading factories shared by some of the world's largest consumer brands. With an established manufacturing base and supplier relationships developed over many years, we can source or create anything. From custom made stubby holders to translucent water pistols, from liquid filled pens to coffee mugs, from inflatable toys to Australian made fashion garments, our creativity and manufacturing ability is unlimited.
Warehousing
Our warehousing facilities are available for you to securely store your merchandise both short and long term. Our inventory management system provides our customers with a fool proof system providing accurate receipt, management and storage facilities for all products. Through our warehouse we also provide pick and pack services, plus distribution worldwide.
Design
Our designers take care of everything, expertly matching your brand to your product. From initial concept through to finished art, we take your brand and bring it to life. Through years of experience our designers will also take elements of your logo and colour, blending them carefully to achieve the inidividual look that you desire, making the product your own. Our designers work closely with our manufacturers to ensure all elements of the product and brand work successfully.
Our Management Team
Edward Bannerman
There aren’t too many people who share such a broad experience in promotional marketing. Beginning his career in Perth in 1995, Ed made his way to Melbourne and Sydney working for one of the largest promotional companies in Australia, successfully cutting his teeth with brands like Mars Confectionery (M&M’s, Snickers, Skittles), Starlight Children’s Foundation, Telstra Mobile, Michelin, and ANZ Bank.
Ed founded 4Branding to create a boutique agency with a big back-end, bringing together an extensive range of strategic partners to provide smarter strategy, full service, and a straight down the line approach to promotional merchandise. Ed’s philosophy of partnering like-minded organisations at both ends (supplier and client), has seen 4Branding enjoy consistent growth. 4Branding’s vision has remained the same since day one, with a focus on providing a better promotional product alternative for medium to large enterprises throughout Australia.
Want to talk merchandise with Ed? Just email ed@4branding.com.au
Stephanie Rawnsley
Steph heads up the Sydney office. She brings passion and energy to 4Branding, and tends to make the impossible possible. Steph’s positive approach to merchandise comes from her experience with clients like Optus, Virgin Blue, P&O, Chandler & Macleod, Energy Australia, and the NSW Government.
With a strong sourcing background, a Masters in Marketing, and over 10 years promotional marketing experience, Steph works with a wide array of clients throughout Sydney, Brisbane, and Melbourne.
Want to talk merchandise with Steph? Just email steph@4branding.com.au
