Research conducted by APPA shows that the current generation of consumers appreciates promotional products more than any generation before because they offer a tangible value-add to their purchasing experience. A message passes from the brand to the consumer that says: "We are rewarding your brand loyalty. Thank you!”

Recent research supports this:

• 75 percent of human resource managers surveyed are using promotional products in recognition programmes
• 72 percent of marketing and HR managers say promotional products are very effective inmotivation and retention of staff
• 100 percent of advertisers said adding a promotional product returned a favourable response to their campaign
• 69 percent of advertisers said promotional products increased brand interest
• 84 percent of advertisers said promotional products created more favourable impressionsof the brand itself