Merchandise in 2020
2020 has been a challenging year for many organisations and brands all over the world. We’ve had to adapt to working from home, distancing ourselves from others, socialising and meeting over digital media, and although we’ve been more connected than ever, most brands feel disconnected. Even through isolation, it still feels like digital overload!
As an advertising medium, merchandise connects people and brands. The advertising stays with the customer, and it’s the tangibility and longevity of promotional products that will reconnect people with brands in the future.